The International Women’s Day 2021 theme is: “Women in leadership: Achieving an equal future in a COVID-19 world.” The United Nations Development Programme (UNDP) chose it as a reminder of the lessons of 2020 and the importance of coming together as one humanity. The world can progress to greater heights when every individual exercises their potential leadership. Women in the UAE have time and again shown us the tremendous power of female leadership.

So here’s a shout-out to 10 women-led brands in UAE 


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 Spriii is a woman-led e-commerce business that provides everything for mums in the Middle East. This woman led brand has become one of the most sought-after baby brands in Dubai since its inception in 2015. Sarah Jones is the woman behind Spriii’s successful operations. Today, the Middle Eastern online store is a haven for all kinds of baby shopping in the UAE. From clothing and shoes to toys and baby essentials, Sprii has quickly risen as the go-to shopping site for new parents in the UAE. Sarah Jones is an efficient CEO and has bagged her place as the Emirates Woman of the year 2019.  


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In 2014, Co-founder Bana Shomali and partner Wim Torfs started ServiceMarket. The duo came up with the idea to help UAE residents struggling to hire home service professionals. This woman-led brand is the one-stop-shop for booking home services in the UAE. Whether moving to a new location or hiring a professional plumber, this UAE homegrown brand caters to home requirements of all kinds. Bana Shomali is also a finalist of the Emirates Woman award and is keen on expanding her brand to other countries soon.  

The Modist  

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The Modist is a woman-led brand in UAE that caters to luxury, modest clothing for women. The fashion powerhouse Ghizlan Guenez’s vision behind her brand is to offer  sophisticated choices in modest dressing. Emirates Woman of the year finalist, CEO Guenez is a seasoned businesswoman in the UAE. She has over a decade of professional experience in private equity.  


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When you think of baby stores in Dubai, Mumzworld is right on top of the list. One of the most revered female entrepreneurs in the UAE, Mona Ataya is a force to reckon with. She conceived the idea of Mumzworld when she became a mother herself and realized the market gap. She was listed as the 100 most powerful Arab women by Arabian Business in 2013. Mumzworld is presently among the biggest e-commerce platforms in the Middle East. This Women’s day, shop and support this woman-led brand in UAE while availing exclusive Mumzworld discount codes.


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In 2013, Rita Huang left her position as CTO at Alibaba to start iMile with her co-founders Naveen Joseph (ex-manager Amazon) and Gao Wenli. With iMile, the trio aims to fill the market gap in UAE’s cash-on-delivery service. Services by iMile include international transport, last-mile deliveries, and even warehousing facilities. Today this woman-led brand is successfully running operations in UAE, China, and KSA.  


uae women's brand

Middle Eastern woman entrepreneur Noor Alkamail co-founded Sheteq in 2017 with her partner Saif Aljaibeji. This woman led the brand in UAE offers budget-friendly health insurance plans to the residents. Not only is Noor Alkamil a successful female entrepreneur in UAE, but she is also a Harvard alumnus and a physician. Sehteq ranked 11 on the Forbes list for The Middle East’s 50 Most-Funded Startups.  


uae brands

LoadMe is a digital transport management system that manages logistic traffic between truckers and corporates. The company was founded by Claudia Pacurar, along with Sebastian Morar and Sebastian Stefan. Claudia is currently the marketing manager of this innovative startup. The brand is leading in the middle east and is soon looking to expand as a web-based company. 


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Sarwa was incepted in 2017 by Nadine Mezher, along with co-founders Mark Chahwan and Jad Sayegh. This woman-led brand in UAE serves as a digital financial consulting platform. Today, Sarwa records a user base of more than 10,000 users. 

Rabee Skincare  

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Ellie Raheb’s journey as a founder of this unique brand for skincare in UAE started in 2014. There are many makeup and skincare brands in UAE, but this woman-led brand caters to natural skincare formulated from pure rosewater. The brand harvests the Damascus roses from their plantations in Persia. Not only is Rabee Skincare one of the best skincare products in Dubai, but this female-led brand is currently the market leader in rosewater and rose oil retailing.  

Munch: ON  


Life in Dubai is always in the fast lane. The busy lifestyle here often has people missing out on their meals. Looking at the market gap, UAE woman entrepreneur Dana Baki started Munch: ON with her co-founder Mohammad Al Zaben in 2016. The startup has quickly risen as a market leader in the food delivery sector. Munch: ON provides affordable food choices to UAE residents with an all-new strategy of free delivery always. Dana Baki is a food lover herself and looks forward to leaving a significant impact as an online woman-led brand in the Middle East.  

Support Women-led Brands in UAE

Time and again, women stand up to show us that every dream is achievable. These female entrepreneurs in UAE are breaking ground with their impact on the economy. This International Women’s Day, be sure to support these homegrown brands. check out for brand sales in UAE and super discounts.

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