Contrary to its name, Black Friday does not refer to anything negative, such as a labor strike that brings the country to a halt or anything of the sort. In the UAE, Black Friday refers to a period of exceptional sales and promotions that takes place on the last Friday of November.

What is Black Friday?

Black Friday is a term used to describe a time of significant discounts and sales that usually occurs one month prior to Christmas. While merchants take advantage of the opportunity to make a significant profit just before the holidays, the sale period enables consumers to save money on their purchases.

Young adult looking at his phone and carrying multiple shopping bags

The phrase “White Friday” is also frequently used in the UAE and throughout the Middle East.

When is Black Friday 2023?

On the final Friday of the month of November, Black Friday usually begins. On November 24, 2023, customers and retailers will both celebrate Black Friday.

Stores and deals

Although we’ve covered some here, since stores and retailers usually announce their discount plans closer to the big sales event, you might want to check back as Black Friday approaches. The average discount in the UAE last year was around 45%, which is half the discount offered in the U.S. However, an individual shopping during Black Friday deals can save up to AED 874, which is still quite impressive.

Follow the coupon site and the blog to stay updated on all that is trending, new, and worth it.


The biggest online marketplace is getting ready to launch its White Friday Sale, which will begin in November 21 till 28th.

black friday deals

Amazon discount code

Shoppers will be able to get discounts of up to 70% on a variety of products, including fashion, electronics, baby products, home appliances, headsets, wearables, and more.


2. noon

In a cheeky attempt to claim “Black Friday” as its own, has revealed its plans for its Yellow Friday Sale, which will run from November 20th to 28th. Watch out for discounts of up to 70% on products from all brands, including the latest technology, bundles, daily flash sales, and offers to start at just AED 1. During the sale, customers who use a Mashreq Bank card will receive 10% cashback with Mashreq Noon Credit Card.

noon coupon code

noon promo code

By launching the 11.11 sale in November, with up to 80% off the entire site, has also raised anticipation for the Yellow Friday Event.

3. Namshi

You can expect a minimum of 30% storewide sales during Namshi’s Black November! Expect daily giveaways as well, such as Apple and Samsung products, hotel stays, and even international travel. There’s no need to wait for specific dates because you can take advantage of these discounts beginning on November 1st and continuing through the entire month.

black friday deals

Namshi coupons

The fashion portal will also display a unique code on the Burj Khalifa that can be used to access additional discounts.

4. Farfetch

Farfetch reduced the cost of its 3000+ brands by up to 50% last year, in addition to an additional 20% off sale items.

Black logo of Farfetch on a white background

Farfetch coupon code

Watch this space for updates on new discounts as the fashion e-retailer may have something bigger and better this year!

5. Sephora

For Black Friday, the French multinational company Sephora, which sells cosmetics and personal care items, is discounting many of its collections by 30%.

black friday deals

Sephora discounts

Customers can benefit from the sale in categories like makeup, brushes, haircare, and skincare.

6. Mumzworld

Mumzworld has dropped its biggest sale of the year with savings up to 70% on a wide range of categories, deals starting at just AED 11.

mumzworld logo

Mumzworld discounts

Shoppers at Mumzworld can also enjoy additional benefits such as Buy 1 Get 1, 100% cashback, mega deals, brand deals and more.

To explore more Black Friday deals and offers, click on the below button:

Black Friday Deals & Offers

Tips for Black Friday and best practices

We understand that it’s thrilling, once a year, and a great deal! Check out our advice for a fulfilling Black Friday this year, though, to make the most of your shopping experience.

Avoid compulsive purchases

Make a list of the things you want to buy. Being tempted is permitted! However, using a laser-focus strategy will also enable you to obtain the goods you seek without being sidetracked by window shopping. Compare prices across various retailers and online marketplaces, learn about upcoming sales and even sign up for newsletters to be the first to know.

Set a budget and make sure you stick to it

Although it can be tempting to go on a spending binge, sticking to your budget will stop you from overspending. Choosing how much money you can spend on extra items will be much simpler once you’ve made the purchases for the items on the list.

Arrive early and observe the security protocols

If you decide to shop in physical stores, be aware that Black Friday can be extremely busy. Make sure you look after your possessions and always follow the safety procedures. Or you could just do it online, you know?

Beware of hackers: avoid public WiFi

Nevertheless, on Black Friday, hackers are undoubtedly searching for credit card numbers and login information. When making a purchase, choose networks that are secure and encrypted to prevent data eavesdropping.

Last but not least, check sites beforehand so that you won’t miss any deals.

Also, do you love to shop but struggle to find the right coupons at the right time? Well, CouponBot is your online shopping best friend. It searches for the best coupons, vouchers, and codes for you, while you shop. Happy Shopping!