Noon may not have been the first player in e-commerce, but it surely has emerged as a household name across the Middle East and North Africa region since its inception in 2016. With an ambition to match that of Amazon, noon plans on taking the world by storm, and the plan has already come to effect with a line-up of noon addicts around town. We are here to tell you all about noon!

What is Noon?

Headquartered in Dubai, UAE, noon is a major e-commerce platform operating in the UAE, Saudi Arabia, and Egypt, with Saudi Arabia being its largest market. As one of the leading online retail platforms in the Middle East, noon offers a wide range of products including electronics, fashion apparel, home furnishings, and beauty products. Its significant status and influence have made it a top choice for many Chinese merchants looking to expand, creating new opportunities in the region.

Explore the latest Noon codes and deals!


Benefits of shopping at Noon

1. Multi-category platform

Noon’s e-commerce platform spans a wide range of product categories, enabling you to showcase diverse products and brands all in one place. This broad exposure enhances visibility and boosts sales opportunities.

2. No delivery fee 

If you haven’t heard already, noon has implemented the free shipping facility since the very beginning. As of now, you can avail of free delivery on express items for a minimum order value of just AED 100. There may be a lower limit on noon‘s free shipping policy but they’ve still got an upper hand because of their policy to waive the extra charges for Cash On Delivery.

3. Regional brands 

Sure, with other e-commerce sites you will get access to international brands, but at noon bazaar, you get both global and homegrown brands on one platform. For years now, noon has partnered with small and big local brands, traders, and suppliers. In fact, it would not be an understatement to say that they have served as the gateway for many emerging regional brands.

4. Noon daily

Noon daily is a next-day fresh grocery delivery service, via the noon app. It offers a wide assortment of everyday essentials including anything from fresh produce to pantry staples. You can even find a range of household supplies and personal care products. They also offer the “instant” service where certain items are delivered within 90 minutes of placing the order. 

5. Noon ADCB offer

Enjoy additional discounts and perks when you buy on with your ADCB credit card or debit card. Currently, the noon adcb offer gives you a 15% discount on all noon shopping categories. The maximum discount amount is flat AED 100 for one transaction. The discount will be automatically applied to your cart at checkout, if you’re making your payment with your adcb infinite credit card. 

6. Noon Yellow Friday sale

Noon’s Yellow Friday sale, a highly anticipated 7-day event in November, was launched in 2018 with a goal of 25 million in sales. Highlights include daily surprise deals, exclusive discounts, bank card bonuses, free gift packages, and interest-free installment payments.

7. Noon refurbished

Noon refurbished is a platform that sells previously purchased and fully refurbished products. Tech items, especially mobile phones, that have been returned by the customer are fixed and resold. The returned products go through various steps of inspection and are thoroughly cleaned, fixed, and refurbished to be resold at almost 60% less than their original retail price and comes with a 3-month warranty.

Services offered by noon

Noon also offers a wide range of services designed to enhance the customer experience. Whether you’re a buyer looking for the best deals or a seller aiming to reach a broader audience, noon has something for everyone.

1. Noon Partner/Seller

A hand shot of a handshake

Starting a new business is challenging, and moving it online is even tougher. Managing your website, logistics, and other tasks can be daunting. Becoming a noon partner simplifies this by allowing you to sell your products on, offering transparency, access to warehouses, and comprehensive support.

You can start selling for absolutely no cost at all. All you need is to register yourself on the site, list your catalog and sell your products. Here are the steps on how to sign up to become a partner:

  1. Click on ‘Create a Store’ on
  2. Go through the instructions and fill in your details
  3. Upload your Trade License
  4. For UAE & KSA, you need to upload your National ID (Emirates ID, Saudi Iqama, or Passport copy with visa)
  5. For Egypt, you need to upload your commercial registration
  6. Upload your tax registration certificate

Once you complete the above steps successfully, the noon seller support team will reach out to you accordingly.

What can I sell on noon?

At noon, you can sell any product that is already listed on the noon catalog. A noon seller can also create their listings and add them to the catalog. However, please note, noon does not allow the sale of used items or a product that is not 100% genuine. There’s also a list of products prohibited from selling on noon.

2. Noon One

Noon one day banner

Noon One is an all-in-one subscription that provides shoppers free delivery on everything at one incredible price. At the cost of only 29 AED per month, the subscription covers noon, noon Food, noon Minutes, and NowNow. The subscription can be cancelled anytime. If you have never tried the Noon One subscription before, you will get a 14-day free trial. 

3. Fulfilled by noon (FBN) or noon Express

Fulfilled by noon (FBN), also known as ‘noon Express’ is noon’s premier shipping model. Items tagged as “express” on noon are stored in Noon’s warehouse, ensuring instant shipping and always being in stock. These products are dispatched within 24 hours, with free delivery on orders over AED 100. Additionally, express items offer great deals on essentials, fashion, electronics, beauty, fragrance, and more.

4. Noon Mahali

Noon mahali banner

Noon Mahali is an initiative by noon dedicated to aiding local micro-enterprises and micro-entrepreneurs in expanding their online businesses. It provides them access to millions of potential customers, the backing of the region’s largest logistics team, and a top-notch support team to guide them through their selling journey. Joining Mahali is absolutely free of charge as it is a complimentary initiative offered by Noon. There are no costs associated with becoming a part of this program.

To sign up for noon Mahali, you can register for a Mahali awareness session at: Sign up for noon Mahali.


How to cancel order on noon? 

  • Login to your noon account.
  • Go to the “My Account” tab.
  • Move down and find the “Orders” option.
  • Browse through the products you have ordered.
  • Click on the item that you wish to cancel.
  • You will find a pop-up to cancel your noon order there.

You can cancel your order even once it has been shipped and is out for delivery. To do that, open the SMS you receive from noon on your registered mobile number. Follow the link on the SMS and it will direct you to cancel your shipment.

How do I return a product to noon?

You can easily claim return for your purchase within 14 days of receiving it. You can check if your product is eligible for returning by checking the official tag details. If it mentions that you can “Enjoy hassle-free returns with this offer”, you can claim your return within 14 days.

How long does the return and refund process take?

After your package is shipped, it can take around a week to reach the noon center. On reaching the fulfillment center, noon will take 2 business to initiate refund on your order. But, due to standard policies that refund may reflect on your account anywhere between 7-14 business days.

How do I contact noon customer care?

To contact noon customer care, you can call at: 80038888 or email them at [email protected], depending on your preference. Their customer support is operational from 9 a.m. to 11 p.m. in the UAE.

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